ColourPop Cosmetics
As a Senior Social Media Specialist, I execute social strategy and engagement across all platforms as well as oversee all social giveaways from ideation to launch! This includes planning with partners, coordinating content, connecting with operations & legal, etc.
My work led to a 17% increase in engagement overall and a 34.8% increase in engagement by follower
Crafted engaging and persuasive social media copy and content for various platforms, aligning with web and product for a cohesive brand voice, resulting in a 14.02% increase in audience engagement within the first quarter of implementation
Developed and executed a highly successful social media campaign, encompassing innovative content concepts, a strategic new launch approach, and enticing giveaways, resulting in over 10% increase in engagement and increase in brand awareness
Analyzed key performance metrics and implemented consistent and data-driven optimizations, resulting in a significant 30% improvement in campaign performance
Tools
Dash Hudson
Rival IQ
DropBox
Confluence + JIRA
Adobe (Premiere Pro, Photoshop)
Google Suite
CapCut
Canva
Skills
Social Media Management
Social Media Analytics
Content Creation
Copywriting
Trend Research
Creator Relationship Management
TikTok
Contributed to a 10.8% increase in TikTok followers, reaching over 1 million followers, via collection of UGC, and innovative social and digital strategy, and content creation that resulted in a 61.4% increase in video uploads
Executed branded Valentine's Day Twitter campaign and live-tweeted Secret Admirer Collection launch leading to 37% of 21,000+ site sessions and 54% of conversions coming from Twitter.
Produced Avatar: The Last Airbender x ColourPop Collection content and live-tweeted the collection launch directing over 27% of sessions to the website and 37% of conversions.
